Analysis, the secret to optimizing advertising campaigns.

Analyse publicitaire

We often get asked; what makes an advertising campaign profitable or not? There is no silver bullet or absolute secret. An advertising campaign relies on multiple factors which must be analyzed, compared and understood. The analysis takes place at several levels. First of all, we have to ask ourselves the question; what result do we…

Facebook Pixel … What’s this?

Many of you have certainly heard of this tool. Who hasn’t been asked if you have your Pixel installed on your website? The Pixel, what is this bébitte? I reassure you, it is not an insect and it does not bite! Facebook Pixel is a traffic analysis tool. Once installed on your website, it starts…

How to recover a hacked Facebook account in 2019?

Facebook is the most popular social networking site. Facebook users are therefore faced with a number of hacked accounts. However, recovering Facebook accounts is easier and can be done in just a few steps. Nonetheless, you should know that your account has been hacked and work quickly to get it back. Once recovered, you will…

What are Chatbots?

Chatbot, also known as a chatbot, is software programmed to simulate a conversation in natural language. These systems are increasingly used by companies and websites for several reasons! In 2016, Facebook followed suit by opening the door to developers by allowing them to use the Messenger platform in order to be able to integrate this…