Analysis, the secret to optimizing advertising campaigns.

Analyse publicitaire

We often get asked; what makes an advertising campaign profitable or not? There is no silver bullet or absolute secret. An advertising campaign relies on multiple factors which must be analyzed, compared and understood. The analysis takes place at several levels. First of all, we have to ask ourselves the question; what result do we…

Facebook Pixel … What’s this?

Many of you have certainly heard of this tool. Who hasn’t been asked if you have your Pixel installed on your website? The Pixel, what is this bébitte? I reassure you, it is not an insect and it does not bite! Facebook Pixel is a traffic analysis tool. Once installed on your website, it starts…

Why can’t I convert my visitors into customers?

Before going a little deeper into this topic, I’ll explain one of the main causes of ad campaign failure. Several of my clients, during our first consultation, ask me why their campaigns (both Facebook and Google) are not working and that their ROI is a disaster. There are several factors that can be taken into…