{"id":200,"date":"2026-06-03T15:23:36","date_gmt":"2026-06-03T19:23:36","guid":{"rendered":"https:\/\/pratcom.net\/?page_id=200"},"modified":"2026-06-12T16:21:34","modified_gmt":"2026-06-12T20:21:34","slug":"advertising-seo-geo","status":"publish","type":"page","link":"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/","title":{"rendered":"Advertising, SEO &amp; GEO"},"content":{"rendered":"\n<section class=\"wp-block-group hero hero-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero-text is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">Service \u00b7 Advertising, SEO &amp; GEO<\/p>\n\n\n\n<h1 class=\"wp-block-heading hero-h1\">Advertising, <em>SEO<\/em> and <em>GEO<\/em>: get found on Google and in AI answers<\/h1>\n\n\n\n<p class=\"lead wp-block-paragraph\">Google Ads and Meta campaigns that generate calls and quote requests, local organic search to climb Google rankings, and GEO optimization to be cited by ChatGPT, Gemini and Perplexity. Three levers, complete visibility.<\/p>\n\n\n\n<div class=\"wp-block-buttons cta-row is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn btn-green\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pratcom.net\/en\/contact\/\">Boost my visibility<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"#leviers\">The 3 levers<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group section intro-def is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">In summary<\/p>\n\n\n\n<p class=\"def-statement wp-block-paragraph\"><strong>Pratcom Media combines three visibility levers<\/strong>: online advertising (Google Ads and Meta Ads) for quick results, organic search (SEO) for lasting presence in Google, and GEO (Generative Engine Optimization) to be cited by AI answer engines. This approach ensures your SMB is visible wherever your customers are searching.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section id=\"leviers\" class=\"wp-block-group section services is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-head is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">Three complementary levers<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising, SEO and GEO:<br>360\u00b0 visibility.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group services-grid cols-3 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"service-num wp-block-paragraph\">\/ 01 \u00b7 Quick results<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advertising (Google &amp; Meta)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Targeted campaigns that show up when your customers search. Bid management, ad creation, landing pages and phone conversion tracking.<\/p>\n\n\n\n<ul class=\"wp-block-list chips\">\n<li>Google Ads<\/li>\n\n\n\n<li>Meta Ads<\/li>\n\n\n\n<li>Call tracking<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group service-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"service-num wp-block-paragraph\">\/ 02 \u00b7 Lasting presence<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organic Search (SEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We optimize your site to climb Google rankings: keywords, content, technical structure and local SEO to get found in your area.<\/p>\n\n\n\n<ul class=\"wp-block-list chips\">\n<li>Local SEO<\/li>\n\n\n\n<li>Content<\/li>\n\n\n\n<li>Technical<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group service-card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"service-num wp-block-paragraph\">\/ 03 \u00b7 AI Search<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI Optimization (GEO)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We structure your content to be cited as a source by ChatGPT, Gemini and Perplexity, where your customers are increasingly asking their questions.<\/p>\n\n\n\n<ul class=\"wp-block-list chips\">\n<li>ChatGPT<\/li>\n\n\n\n<li>Perplexity<\/li>\n\n\n\n<li>AI Overview<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"geo\" class=\"wp-block-group section focus-dark is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">The 2026 differentiator<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is GEO, and why does it matter?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GEO (Generative Engine Optimization) is the process of optimizing your content for AI-powered answer engines. In 2026, millions of people ask their questions directly to ChatGPT, Gemini or Perplexity rather than Google. If your business is not structured to be cited by these tools, it becomes invisible to a growing share of your potential customers. Pratcom Media optimizes your pages with direct answers, structured data and brand authority so that AI recommends you.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section id=\"faq\" class=\"wp-block-group section faq is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-head is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">Frequently asked questions<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising, SEO and GEO: your questions.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group faq-list is-layout-flow wp-block-group-is-layout-flow\">\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>What is the difference between SEO and GEO?<\/summary>\n<p class=\"wp-block-paragraph\"><strong>SEO<\/strong> (organic search) optimizes your site to appear in Google&#8217;s top results. <strong>GEO<\/strong> (Generative Engine Optimization) optimizes your content to be cited by AI answer engines like ChatGPT, Gemini and Perplexity. The two are complementary: SEO captures traditional search, GEO captures conversational AI search.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>What is the difference between advertising and organic search?<\/summary>\n<p class=\"wp-block-paragraph\">Advertising (Google Ads, Meta) delivers quick results: you pay to appear immediately at the top of search results. Organic search (SEO) takes longer but builds lasting, free visibility over time. Most SMBs benefit from combining both: ads for the short term, SEO and GEO for the long term.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>How much should I invest in Google advertising?<\/summary>\n<p class=\"wp-block-paragraph\">The budget depends on your industry, region and competition. We set a realistic budget during the consultation, based on your goal (calls, quotes, sales), and we track cost per result so every dollar works for you.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>How long does it take to see SEO results?<\/summary>\n<p class=\"wp-block-paragraph\">Organic search is a medium-term investment: first gains typically appear within 3 to 6 months, and results compound over time. Advertising delivers results from day one, letting you generate leads while SEO builds.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>Will I receive reports on my results?<\/summary>\n<p class=\"wp-block-paragraph\">Yes. You receive clear monthly reports showing what was done, the results achieved (clicks, calls, quotes, rankings) and the next steps. No unnecessary jargon: you will know exactly what your investment is delivering.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"contact\" class=\"wp-block-group section big-cta is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading big-cta-title\">Be seen<br><em>where it counts<\/em>.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Free 30-minute consultation to build your Google, Meta and AI visibility strategy.<\/p>\n\n\n\n<div class=\"wp-block-buttons cta-actions is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button cta-phone\"><a class=\"wp-block-button__link wp-element-button\" href=\"tel:+18446409500\">1-844-640-9500<\/a><\/div>\n\n\n\n<div class=\"wp-block-button cta-form\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pratcom.net\/en\/contact\/\">Contact form<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<!-- wp:html note: JSON-LD schema (Service + Breadcrumb + FAQPage), non-visual script with no native block equivalent -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Service\",\n      \"@id\": \"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/#service\",\n      \"name\": \"Advertising, SEO and GEO\",\n      \"serviceType\": \"Online advertising, organic search and AI engine optimization\",\n      \"provider\": { \"@id\": \"https:\/\/pratcom.net\/#organization\" },\n      \"areaServed\": { \"@type\": \"Country\", \"name\": \"Canada\" },\n      \"url\": \"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/\",\n      \"description\": \"Google Ads and Meta campaign management, local organic search (SEO) and AI answer engine optimization (GEO) for Canadian SMBs.\",\n      \"inLanguage\": \"en-CA\"\n    },\n    {\n      \"@type\": \"BreadcrumbList\",\n      \"@id\": \"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/#breadcrumb\",\n      \"itemListElement\": [\n        { \"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/pratcom.net\/en\/\" },\n        { \"@type\": \"ListItem\", \"position\": 2, \"name\": \"Services\", \"item\": \"https:\/\/pratcom.net\/en\/services\/\" },\n        { \"@type\": \"ListItem\", \"position\": 3, \"name\": \"Advertising, SEO and GEO\", \"item\": \"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/\" }\n      ]\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/#faq\",\n      \"mainEntity\": [\n        { \"@type\": \"Question\", \"name\": \"What is the difference between SEO and GEO?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"SEO (organic search) optimizes your site to appear in Google's top results. GEO (Generative Engine Optimization) optimizes your content to be cited by AI answer engines like ChatGPT, Gemini and Perplexity. The two are complementary.\" } },\n        { \"@type\": \"Question\", \"name\": \"What is the difference between advertising and organic search?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Advertising (Google Ads, Meta) delivers quick results: you pay to appear immediately at the top. Organic search (SEO) takes longer but builds lasting, free visibility over time. Most SMBs benefit from combining both.\" } },\n        { \"@type\": \"Question\", \"name\": \"How much should I invest in Google advertising?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"The budget depends on your industry, region and competition. We set a realistic budget during the consultation and track cost per result so every dollar works for you.\" } },\n        { \"@type\": \"Question\", \"name\": \"How long does it take to see SEO results?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"First gains typically appear within 3 to 6 months, and results compound over time. Advertising delivers results from day one, letting you generate leads while SEO builds.\" } },\n        { \"@type\": \"Question\", \"name\": \"Will I receive reports on my results?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Yes. You receive clear monthly reports showing what was done, the results achieved (clicks, calls, quotes, rankings) and the next steps.\" } }\n      ]\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Service \u00b7 Advertising, SEO &amp; GEO Advertising, SEO and GEO: get found on Google and in AI answers Google Ads and Meta campaigns that generate calls and quote requests, local organic search to climb Google rankings, and GEO optimization to be cited by ChatGPT, Gemini and Perplexity. Three levers, complete visibility. In summary Pratcom Media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":196,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-200","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads, SEO &amp; GEO for SMBs | Pratcom Media<\/title>\n<meta name=\"description\" content=\"Google Ads and Meta campaigns, local SEO and GEO optimization to get cited by ChatGPT and Perplexity. Complete visibility for Canadian SMBs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads, SEO &amp; GEO for SMBs | Pratcom Media\" \/>\n<meta property=\"og:description\" content=\"Google Ads and Meta campaigns, local SEO and GEO optimization to get cited by ChatGPT and Perplexity. Complete visibility for Canadian SMBs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/\" \/>\n<meta property=\"og:site_name\" content=\"Pratcom M\u00e9dia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T20:21:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pratcom.net\/wp-content\/uploads\/2026\/06\/ogimage2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pratcom.net\\\/en\\\/services\\\/advertising-seo-geo\\\/\",\"url\":\"https:\\\/\\\/pratcom.net\\\/en\\\/services\\\/advertising-seo-geo\\\/\",\"name\":\"Google Ads, SEO & GEO for SMBs | Pratcom Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pratcom.net\\\/en\\\/#website\"},\"datePublished\":\"2026-06-03T19:23:36+00:00\",\"dateModified\":\"2026-06-12T20:21:34+00:00\",\"description\":\"Google Ads and Meta campaigns, local SEO and GEO optimization to get cited by ChatGPT and Perplexity. Complete visibility for Canadian SMBs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pratcom.net\\\/en\\\/services\\\/advertising-seo-geo\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pratcom.net\\\/en\\\/services\\\/advertising-seo-geo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pratcom.net\\\/en\\\/services\\\/advertising-seo-geo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pratcom.net\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/pratcom.net\\\/en\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Advertising, SEO &amp; GEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pratcom.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/pratcom.net\\\/en\\\/\",\"name\":\"Pratcom M\u00e9dia\",\"description\":\"Agence marketing, web et IA pour les PME canadiennes. Sites WordPress, Google Ads, SEO et la suite d&#039;outils IA Pratcom Connect.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pratcom.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads, SEO & GEO for SMBs | Pratcom Media","description":"Google Ads and Meta campaigns, local SEO and GEO optimization to get cited by ChatGPT and Perplexity. Complete visibility for Canadian SMBs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/","og_locale":"en_US","og_type":"article","og_title":"Google Ads, SEO & GEO for SMBs | Pratcom Media","og_description":"Google Ads and Meta campaigns, local SEO and GEO optimization to get cited by ChatGPT and Perplexity. Complete visibility for Canadian SMBs.","og_url":"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/","og_site_name":"Pratcom M\u00e9dia","article_modified_time":"2026-06-12T20:21:34+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/pratcom.net\/wp-content\/uploads\/2026\/06\/ogimage2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/","url":"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/","name":"Google Ads, SEO & GEO for SMBs | Pratcom Media","isPartOf":{"@id":"https:\/\/pratcom.net\/en\/#website"},"datePublished":"2026-06-03T19:23:36+00:00","dateModified":"2026-06-12T20:21:34+00:00","description":"Google Ads and Meta campaigns, local SEO and GEO optimization to get cited by ChatGPT and Perplexity. Complete visibility for Canadian SMBs.","breadcrumb":{"@id":"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pratcom.net\/en\/services\/advertising-seo-geo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pratcom.net\/en\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/pratcom.net\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Advertising, SEO &amp; GEO"}]},{"@type":"WebSite","@id":"https:\/\/pratcom.net\/en\/#website","url":"https:\/\/pratcom.net\/en\/","name":"Pratcom M\u00e9dia","description":"Agence marketing, web et IA pour les PME canadiennes. Sites WordPress, Google Ads, SEO et la suite d&#039;outils IA Pratcom Connect.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pratcom.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"}]}},"_links":{"self":[{"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/pages\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":4,"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/pages\/200\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/pages\/200\/revisions\/391"}],"up":[{"embeddable":true,"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/pages\/196"}],"wp:attachment":[{"href":"https:\/\/pratcom.net\/en\/wp-json\/wp\/v2\/media?parent=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}