Service · Advertising, SEO & GEO
Advertising, SEO and GEO: get found on Google and in AI answers
Google Ads and Meta campaigns that generate calls and quote requests, local organic search to climb Google rankings, and GEO optimization to be cited by ChatGPT, Gemini and Perplexity. Three levers, complete visibility.
In summary
Pratcom Media combines three visibility levers: online advertising (Google Ads and Meta Ads) for quick results, organic search (SEO) for lasting presence in Google, and GEO (Generative Engine Optimization) to be cited by AI answer engines. This approach ensures your SMB is visible wherever your customers are searching.
Three complementary levers
Advertising, SEO and GEO:
360° visibility.
/ 01 · Quick results
Advertising (Google & Meta)
Targeted campaigns that show up when your customers search. Bid management, ad creation, landing pages and phone conversion tracking.
- Google Ads
- Meta Ads
- Call tracking
/ 02 · Lasting presence
Organic Search (SEO)
We optimize your site to climb Google rankings: keywords, content, technical structure and local SEO to get found in your area.
- Local SEO
- Content
- Technical
/ 03 · AI Search
AI Optimization (GEO)
We structure your content to be cited as a source by ChatGPT, Gemini and Perplexity, where your customers are increasingly asking their questions.
- ChatGPT
- Perplexity
- AI Overview
The 2026 differentiator
What is GEO, and why does it matter?
GEO (Generative Engine Optimization) is the process of optimizing your content for AI-powered answer engines. In 2026, millions of people ask their questions directly to ChatGPT, Gemini or Perplexity rather than Google. If your business is not structured to be cited by these tools, it becomes invisible to a growing share of your potential customers. Pratcom Media optimizes your pages with direct answers, structured data and brand authority so that AI recommends you.
Frequently asked questions
Advertising, SEO and GEO: your questions.
What is the difference between SEO and GEO?
SEO (organic search) optimizes your site to appear in Google’s top results. GEO (Generative Engine Optimization) optimizes your content to be cited by AI answer engines like ChatGPT, Gemini and Perplexity. The two are complementary: SEO captures traditional search, GEO captures conversational AI search.
What is the difference between advertising and organic search?
Advertising (Google Ads, Meta) delivers quick results: you pay to appear immediately at the top of search results. Organic search (SEO) takes longer but builds lasting, free visibility over time. Most SMBs benefit from combining both: ads for the short term, SEO and GEO for the long term.
How much should I invest in Google advertising?
The budget depends on your industry, region and competition. We set a realistic budget during the consultation, based on your goal (calls, quotes, sales), and we track cost per result so every dollar works for you.
How long does it take to see SEO results?
Organic search is a medium-term investment: first gains typically appear within 3 to 6 months, and results compound over time. Advertising delivers results from day one, letting you generate leads while SEO builds.
Will I receive reports on my results?
Yes. You receive clear monthly reports showing what was done, the results achieved (clicks, calls, quotes, rankings) and the next steps. No unnecessary jargon: you will know exactly what your investment is delivering.
Be seen
where it counts.
Free 30-minute consultation to build your Google, Meta and AI visibility strategy.