Articles · Web Marketing & AI for SMBs
Pratcom Media Articles: web marketing and AI explained simply
Practical advice on web marketing, advertising, SEO, GEO, artificial intelligence and Law 25 compliance, tailored for Canadian SMBs. No unnecessary jargon, just actions you can apply.
Latest articles
Worth reading right now.
-
Connect Forms and Law 25: Compliant Forms for SMBs
Connect Forms helps SMBs collect inquiries in compliance with Law 25 through explicit consent, double opt-in and a versioned record. Here is what the module concretely does for your compliance, as described…
Read the article
-
Ad Landing Page or Website Page: Which One to Choose
Sending your ad clicks to a dedicated page or to your existing website directly affects your results. Here is how Quebec SMBs can choose the right destination based on campaign goals, target…
Read the article
-
Connect Chat and Law 25: An AI Chatbot Built for Compliance
A chatbot that collects contact information must comply with Quebec’s Law 25 from the very first interaction with a visitor to your website. Here is how Connect Chat displays a privacy notice,…
Read the article
-
Calls to Action: Where to Place Them and How to Word Them to Convert
A good call to action turns a casual visitor into a potential customer, as long as it is placed in the right spot and worded clearly. Here are practical tips for Quebec…
Read the article
-
Pratcom Connect CRM: A Typical Day at a Quebec SMB
How can a Quebec SMB centralize its contacts and stop losing requests? Follow, step by step, a typical day in a workshop that uses the Pratcom Connect CRM, automatically fed by its…
Read the article
-
Contact form: how many fields to ask for without losing customers
Every field added to a contact form can hold back a prospect who was ready to reach out. Here is how Quebec SMBs can choose the right questions, remove what is unnecessary…
Read the article
-
Connect Privacy in Practice: A Real-World Case of a Quebec SMB Facing Law 25
Follow a fictional Quebec SMB as it builds Connect Privacy into its routine, from tracker detection to the consent register. A concrete, step-by-step case showing how this module simplifies day-to-day Law 25…
Read the article
Frequently asked questions
Articles: your questions.
What do the Pratcom Media articles cover?
Our articles share practical web marketing and artificial intelligence advice for Canadian SMBs: search engine optimization (SEO and GEO), Google and Meta advertising, web design, Law 25 compliance and hands-on AI use to generate leads.
Who are the articles written for?
For SMB owners and managers, especially in transportation, manufacturing and industrial services, who want to understand web marketing and AI without being technical experts.
How often do you publish?
We publish new articles on a regular basis. To stay up to date, subscribe to our newsletter or follow us on LinkedIn.
Need help moving
from theory to action?
Free 30-minute consultation to apply these tips to your SMB.