Articles · Web Marketing & AI for SMBs
Pratcom Media Articles: web marketing and AI explained simply
Practical advice on web marketing, advertising, SEO, GEO, artificial intelligence and Law 25 compliance, tailored for Canadian SMBs. No unnecessary jargon, just actions you can apply.
About the articles
The Pratcom Media articles share practical web marketing and artificial intelligence advice for Canadian SMBs. Topics include search engine optimization (SEO and GEO), Google and Meta advertising, web design, Law 25 compliance and hands-on AI use to generate more leads.
Our topics
What we write about.
SEO & GEO
How to get found on Google and cited by AI answer engines.
Online Advertising
Google Ads, Meta and strategies to maximize the return on your ad spend.
Artificial Intelligence
How AI concretely helps SMBs save time and win more clients.
Law 25 & Compliance
Your data protection obligations, explained without legal jargon.
Latest articles
Worth reading right now.
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Artificial Intelligence: What Has Changed, How to Adapt, and Who Are the Winners and Losers
Artificial intelligence is profoundly transforming our societies, jobs, and daily habits. Discover what has really changed since its rise, how to adapt…
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Law 25 in Quebec: Current Obligations, Fines, and Required Improvements
A comprehensive overview of Law 25 in Quebec: what businesses must comply with today, the penalties for non-compliance, and the improvements that…
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AI Visibility: Why Your Brand Must Optimize Model by Model
Optimizing your content for ChatGPT does not guarantee any presence in Gemini, Claude, or Perplexity. Each AI model follows a distinct sourcing…
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Why the United States Forced the Withdrawal of Fable 5 and Mythos 5: What We Know
The US government ordered Anthropic to immediately suspend access to its Fable 5 and Mythos 5 artificial intelligence models, citing national security…
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GEO vs SEO: Why Optimization for AI Engines Has Become Essential
SEO has dominated web referencing for years, but GEO, or Generative Engine Optimization, is now emerging as a complementary and strategic discipline.…
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Claude AI Design: Anthropic’s Creative Tool That Revolutionizes Your Workflow
Discover Claude AI Design, Anthropic’s intelligent platform dedicated to creativity and design. Features, updates and tips to get the most out of…
Frequently asked questions
Articles: your questions.
What do the Pratcom Media articles cover?
Our articles share practical web marketing and artificial intelligence advice for Canadian SMBs: search engine optimization (SEO and GEO), Google and Meta advertising, web design, Law 25 compliance and hands-on AI use to generate leads.
Who are the articles written for?
For SMB owners and managers, especially in transportation, manufacturing and industrial services, who want to understand web marketing and AI without being technical experts.
How often do you publish?
We publish new articles on a regular basis. To stay up to date, subscribe to our newsletter or follow us on LinkedIn.
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